We often say that we are searching for the ultimate fika. It may sound like a grandiose statement, but we have been characterised by this search since we first opened the doors to our first coffee shop on Kungsgatan in Stockholm.
For us, the ultimate fika has several connotations. It refers to all the good things we serve. To the music we play in our loudspeakers. To the break you get from your busy everyday life when you relax in one of our cosy armchairs. To the moment you share with a good friend.
But our search is not only about what you see in our coffee shops. It is also about what drives us. It’s about the positive change we want to achieve in people’s lives, and in the environment at large. About doing our part, however small, to make our planet greener.
For example, our chain of coffee ships is the first Swedish chain of coffee shops to be KRAV labelled. Our long-term goal is for everything you eat and drink in our coffee shops to be organic. Fewer additives, more small-scale plantations and the absence of pesticides leave behind a better aftertaste. This helps us serve a fika that tastes even better.
We also try to make us much of your fika onsite, in the coffee shops. That way, you can be sure that it’s always fresh. It’s also important to us that you have many healthy options to choose from. Even if the Swedish fika will always have a special place in our hearts. We will never compromise on our excellent black filter coffee or our heavenly cinnamon buns.
Our search for the ultimate fika has merely begun, and we hope you will join us for the rest of our journey.